Cirese R. -Team Documenter
Stella L.- C.F.O
Jacob N.-Marketing Executive
Saanvi J.-C.E.O
Aiden H. -Construction Manager
Our goal is to understand your target market and customers needs. It is crucial for ensuring the viability of your product.
Families with children who have cerebral palsy may come from a range of income levels, but given the specialized nature of the product, it may appeal most to middle to higher-income families or families receiving government support for healthcare
Yes, this product offers a practical and enjoyable solution to the need for muscle development in children with cerebral palsy. It also provides an interactive, game-based approach that may increase engagement in therapy.
Demand may need some development, particularly in creating awareness among therapists, healthcare providers, and parents of children with cerebral palsy. However, there is likely existing demand for therapeutic tools that are fun, engaging, and effective.
Age and Demographics:
Your target market would likely include children with cerebral palsy, which could range in age from young children to preteens (6-12 years old).
However, the age could go up to early teens, as some kids with cerebral palsy may still benefit from physical therapy in this age group.
Therapists can adjust difficulty levels to match the child's progress, offering a customized therapeutic tool.
Therapeutic toys and tools:
Products like hand therapy toys, grip strengtheners, and therapeutic play tools exist, but they are often less engaging and lack the interactive, game-based element. Medical-grade equipment: Devices used by therapists to improve motor skills exist, but they are often more clinical, less fun, and potentially less accessible for home use.Ensure the materials are child-safe, durable, and easy to clean.
The product would be suitable for both boys and girls, as cerebral palsy affects all genders equally.
You may initially focus on areas where there are established healthcare and therapy services, such as urban or suburban locations. Clinics, hospitals, rehabilitation centers, or special education schools would be key locations to consider.
Engagement and enjoyment: Children are more likely to engage in therapy if it's fun. This game adds an element of play, making therapy enjoyable.
Develop an app that tracks the child's progress, provides feedback, and adjusts difficulty.
Incorporate sensory features, like sounds or lights, to further engage children with sensory processing needs.
Parents and caregivers of children with cerebral palsy are likely interested in therapeutic, educational, and assistive products. Children themselves are interested in having fun while learning and improving their motor skills.
Muscle development:
You may initially focus on areas where there are established healthcare and therapy services, such as urban or suburban locations. Clinics, hospitals, rehabilitation centers, or special education schools would be key locations to consider.
Customizable features:
Include different slingshot sizes or varying difficulty levels for different stages of therapy.
For a therapeutic tool, parents and healthcare centers might be willing to pay between $50 to $150 depending on features, quality, and brand. High-end medical-grade products can cost significantly more.